Our Story

Subhag’s inception is tied to a very real personal experience of one of its founders. Numerous pain-points experienced in each step of the conception process prompted the founder to think hard about a better solution. This personal drive quickly led to a thorough market research which indicated that the infertility treatment market is a multi-billion-dollar opportunity. However, the current value chain is ridden with unfair care provider dominance, lack of transparency to patients, tediousness of the treatment delivery and extremely high costs making the treatment unaffordable to a vast majority of the target population.

In this environment, there is an acute need of a solution that addresses each of these issues. A product and business model that resolves these issues faced by rapidly growing population of couples who need critical help in their journey to conception. Which is bound to have a strong moat and sustainability. Subhag’s founders developed a solution that does exactly the same and have implemented their vision through over one years’ worth of rigorous research and product development efforts. Subhag’s team has developed a solution that is posed to disrupt the delivery of infertility treatment care.

In the immediate future, we plan to be the #1 provider of home-based IUI treatment solution provider in the world and have achieved major initial milestones along that path.  Subhag’s longer term vision is to develop into a research focused medical technology solutions platform with the goal to effectively commercialize innovation in the med-tech space.

Subhag’s product has the potential to re-define the value chain in the domain of infertility treatment and differentiates itself from multiple perspectives:

  • Enables user friendly, patient enabled application at home
  • Eliminates need for unnecessary clinical intermediaries
  • Is multiple times cost-effective as compared to currently available alternatives
  • Could be deep-tech enabled efficiently and has the potential to provide intelligence that can have tangible impact on treatment outcomes.

Subhag’s management team has the vision to develop Subhag into a one-stop-solution service provider for infertility treatment issues.