As an increasing number of childless couples adopt medical treatment to achieve parenthood, the multi-billion-dollar IVF market continues to flourish worldwide.

However, the lack of transparency in IVF procedures, and their sky-high costs, make this an alternative that remains out of reach for a majority of the target population.

The average cost for IUI (intrauterine insemination) and IVF (in-vitro fertilization) procedures can cost around Rs 50,000 and
Rs 80,000 respectively. But these costs may soon be brought down.


Subhag, a medical device engineering company, is trying to address the affordability problem. Their solution is to entirely eliminate the costs of performing the artificial insemination procedure.
Their device,  DIY Spermofuge, is a home-based IUI treatment tool, which can be operated without the assistance of a medical professional.

The device has the potential to redefine the value chain in the domain of infertility treatment and differentiates itself from other such devices by eliminating the need for unnecessary clinical intermediaries and by being 50-500 times cheaper than IVF/IUI procedures that are available at present.

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